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JTCLT Abstract

Volume 6 Number 2, 2015
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Wang, Y., & Crooks, S. M. (2015). Does the Personalization of Multimedia Instruction Influence the Effectiveness of Decorative Graphics during Foreign Language Instruction?. Journal of Technology and Chinese Language Teaching, 6(2), 29-38.

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This report summarizes two experiments that explored whether the personalization principle mitigates the influence of seductive details in decorative graphics during multimedia instruction about the culture of a language. The results showed that decorative graphics increased learning during personalized instruction (Experiment 1), but impaired learning during impersonal instruction (Experiment 2). These findings add to research literature by showing that the instructional value of decorative graphics in multimedia instruction depends on the verbal-semantic context in which they are embedded. This research demonstrates that they are beneficial in personalized multimedia instruction, but detrimental in impersonal instruction.


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