Li, J. (2024). Research on the Use of Four Major Social Media in Informal Chinese Learning Among Thai University Students — A Case Study of Khon Kaen University and Rajamangala University of Technology Srivijaya. Journal of Technology and Chinese Language Teaching, 15(2), 54-74.
[李娇. (2024). 四大社交媒体在泰国大学生中文非正式学习中的应用研究——以孔敬大学和室利佛逝皇家理工大学为例. 科技与中文教学 (Journal of Technology and Chinese Language Teaching), 15(2), 54-74.]
Abstract/摘要：
With the rapid development of Internet technology, using the Internet for informal learning has become an important way for Chinese learners to learn Chinese independently in fragmented time. Social media, with its openness, sharing features, and entertainment value, has become the most commonly used software among college students and plays a unique role in informal learning. This study used a questionnaire survey to understand Thai university students' motivation, learning needs, and preferences among four major social media platforms (Facebook, TikTok, Instagram and WeChat) in informal Chinese learning, and to compare and analyze the strengths and weaknesses of these platforms. The study found that most Thai university students were motivated by longer-term goals, and the need to expand their Chinese vocabulary and deepen their understanding of Chinese culture through informal learning. Most students were able to achieve these goals. Among the four major social media platforms, TikTok offered the best user experience for informal learning, while Instagram and WeChat had the lowest user satisfaction. Finally, corresponding countermeasures are proposed for the effective application of social media in informal Chinese learning. 随着互联网技术的快速发展，利用网络开展中文非正式学习成为中文学习者在碎片化时间自主学习中文的重要方式。社交媒体以其开放性、共享性、趣味性成为大学生最常用的软件，在非正式学习中发挥着独特作用。本研究采用问卷调查法，了解泰国大学生中文非正式学习中的学习动机、学习需求及对Facebook、TikTok、Instagram和WeChat四大主要社交媒体平台的选择情况，并对比分析四大主要社交媒体平台在中文非正式学习中的优势和不足。研究发现，大部分泰国大学生出于长远目标的考虑，通过非正式学习来满足扩大中文词汇和深入了解中国文化的需求。最终，大多数学生能够达到增加词汇量和深入了解中国文化的目标。在四大社交媒体平台中，TikTok的非正式学习用户体验最好，而Instagram和微信的用户体验较差。文章最后为社交媒体在中文非正式学习中的有效应用提出了相应对策。
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