Ma, C., & Xu, J. (2025). A Study on the Evaluation Framework for International Chinese MOOC Video Design from Multiple Perspectives. Journal of Technology and Chinese Language Teaching, 16(1), 85-117.
[马铖, & 徐娟. (2025). 多元视角下国际中文慕课视频设计的评价框架研究. 科技与中文教学 (Journal of Technology and Chinese Language Teaching), 16(1), 85-117.]

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Abstract/摘要：

This study focuses on the design of International Chinese MOOC videos and aims to construct an evaluation framework that integrates language and education policies, academic perspectives, and learner needs. By analyzing policy documents published in Mainland China and academic literature, core elements were identified through a top-down approach. Simultaneously, a text mining analysis of 5,339 learner comments from 16 Chinese MOOC courses revealed practical concerns related to learner needs using a bottom-up approach. The integration of these multiple perspectives resulted in a systematic evaluation framework comprising four primary indicators—Content Design, Interaction Design, Emotional Design, and Innovative Design—along with nine secondary indicators and 28 observation points. This framework provides a scientific basis for improving the design quality of International Chinese MOOC videos, thereby contributing to the advancement of global Chinese language education and the dissemination of Chinese culture.

本研究聚焦国际中文慕课视频设计，构建兼具政策参考、学术焦点与学习者需求的评价框架。基于政策文本与学术文献，自上而下提取核心要素。通过对16门汉语慕课5339条学习者评论进行文本挖掘，自下而上提炼出学习者需求的实践关切点。最终整合多重视角，形成包含内容设计、交互设计、情感设计和创新设计4项一级指标，9个二级指标、28个观测点的系统评价框架。该框架为提升国际中文慕课视频设计质量提供科学依据，助力国际中文教育与中华文化传播。